ASESS CONDITIONS,PLANNING AND SETTING OBJEKTIVES,EKTERNAL STEFFING,EMPLOYEE DEVELOPMENT,HUMAN RESOURCE ACTIVITIES:COMPESATION.
INTRODUCTION,INITIAL MARKETING ENTRY STRATEGIES,MARKET EKPANATION STRATEGIES,GLOBAL RATIONALITATION,DINAMICS OF GLOBALITATION.
FOCUS ON THE CUSTOMER,LISTENING TO COSTUMER REQUIREMENTS,ALIGNING STRATEGI SERVICE DESIGN AND STRANDARDS,DELIVERING AND PERFORMING SERVICE,MANAGING SERVICE PROMISES.
MARKET ORIENTATION AND MAEKET-BASED,MARKET ANALYSIS,TACTIAL MARKETING STRATEGIES,STRATEGIC MARKET PANNING,MARKET PLANNING,IMPLEMENTATION,AND PERFORMANCE.
COMPETITIVE STRATEGY:THE CORE CONCEPTS,THE VALUE CHAIN AND COMPETITIVE ADVANTAGE,COST ADVANTAGE,DIFFERENTIATION,TECHNOLOGY AND COMPETITIVE ADVANTAGE.
ALL ABOUT ISO 9000,TECHNICAL REQUIREMENTS AND GUIDELINES,PUTTING ISO 9000 TO WORK,
Buku ini membahas tentang Kualitas, Barang versus Jasa, Komunikasi dan Manajemen, Strategi Implementasi TQS, Kerjasama Tim dan Pemberdayaan, Layanan Pelanggan dan Kepuasan Pelanggan
THE BASIS OF GLOBAL MANAGEMENT THEORY AND PRACTICE,PLANNING,ORGANIZING,STAFFING,LEADING.
ENTREPRENEURSHIP TODAY,SMALL BUSSINESS AND THE INTERNET ECONOMY,THE ENTREPRENEUR,WOMEN-OWNED AND MINORITY-OWNED BUSSINESS,FAMILY BUSSINESS.
Buku edisi baru ini menekankan keunggulan global dengan ulasan yang komprehensif mengenai konsep-konsep dan isu internasional.